Think different to innovate

Innovation has always been the result of thinking differently and we are known to be different. At The ORIGYN it is mix and match of ideas to adapt constantly to meet the requirements of the consumer. We incorporate by not only working with available resources but also by creating some of our own, to come up with effective media that catapult brands. We look into other media which are not expensive but worth exploiting. Hence, our canvas is bigger, daring to go beyond traditional ways of advertising. We take pains to decipher likes and dislikes of our customers so that our communication reaches them effectively. So every dime our client spends gives them good returns.

Understanding the behaviour, trends, spending habits and interests of the target are a must to come up with a well crafted ad. The style and tone of addressing a school-going teen can’t be used with a white-collared executive. Furthermore, we are living in a culturally diverse country, and thus we need to look into the nuances of cultural values, demography, faith, perceptions, economical status to name a few. Hence we delve deep into the needs of the target before coming up with a creative solution, because we don’t want to take chances at the cost of the client.